Software Product Management in Agile Development

This training shows product managers of software-intensive systems and IT applications how they can optimally position themselves in agile development contexts.

For upcoming classes please look up the Training Calendar or get in touch with us using the contact form.


The training shows what agile development means to software product management.

Software product managers learn how they can optimally position themselves and act in agile development contexts. They get to know the internationally recognized framework of the International Software Product Management Asso­ciation (ISPMA®;, and how they can implement product management effectively in agile development.

The seminar focuses on hands-on methods and techniques for software product management. During workshop sessions participants can explore their individual questions and interests. Training topics are provided mainly via case studies that allow for easy transfer into day-to-day product management activities.


The training is structured into the following parts:

  • Software product management (SPM) & agile development
    • SPM overview and the ISPMA® framework
    • Agile from SPM perspective
    • Landscape of agile SPM
  • Product definition, vision & positioning
    • Customer & market segmentation
    • Stakeholders & personas
  • Business Model Generation & value proposition
  • Lean Startup, Customer Development & Design Thinking
  • Requirements management, release planning & roadmapping
  • Software product manager vs. product owner
  • Scaling agile SPM: SAFe® & LeSS
  • Tool support for agile SPM
  • Case studies & experiences

Target Audience

Product managers of IT applications, software or internet products, or combined hardware/software systems

Product owners in agile teams

Entry and advanced levels

Training Characteristics

1 day, max. 12 participants

Training language: English or German

Course materials: English


Dr. Andreas Birk is founder and principal consultant of Software.Process.Management and partner at He helps organizations to establish effective software processes that create business value.

Gerald Heller is principal consultant at Software.Process.Management, partner at, as well as co-founder and board-member of ISPMA®. His expertise draws on more than 30 years experience of globally distributed, large scale software development.

Available Courses

The training is available as inhouse course or public class in English or German.

It is delivered by Software.Process.Management, Dr. Andreas Birk. Trainers are Dr. Andreas Birk and Gerald Heller.

For inhouse courses or for upcoming public classes get in touch with us using our contact form or email.