Certified Software Product Manager (ISPMA) – Excellence Level

Software Product Strategy

Software product managers enjoy a unique degree of freedom regarding many important product strategy aspects: from product scope and functionality to pricing and payment models. Making the right choices is critical to the success of software products.

Product strategy needs to cover key business model aspects. Therefore, we leverage the business model canvas as a structuring and visualization tool: starting with identification of relevant target customer segments and development of compelling value propositions, and ending with profitability analysis for the product.

The training is part of the internationally recognized training curriculum and certification scheme established by the International Software Product Management Asso­ciation (ISPMA®).

Participants will be prepared for the ISPMA® certification exam Certified Software Product Manager (CSPM), Excellence in Product Strategy.

Available Courses

The training is available as inhouse course or public class in English or German.

It is delivered by barbara hoisl, strategy & business planning. Trainers are Barbara Hoisl and Dr. Katharina Peine.

Public classes weill be offered from time to time in Germany, in the Karlsruhe/Stuttgart region.

For inhouse courses or for upcoming public classes get in touch with us using our contact form or e-mail.

Training Characteristics

3 days, 2 trainers, max. 12 participants

Training language: English or German

Course materials and certification: English

Target Audience

Product managers, product owners, and other stakeholders shaping product strategy

Prerequisites: software product management skills corresponding to ISPMA® The Foundation – demonstrated through certification or based on industry experience


  • Business models in the software industry
  • Target customer segments and value propositions
  • Partnerships and software ecosystems
  • Sales channels – both direct and indirect
  • Competitive analysis – including substitute products
  • Revenue streams and pricing strategies
  • Cost structure and profitability analysis
  • Business measures, KPIs, and risk management
  • Legal aspects, including intellectual property protection and open source software

We teach latest techniques based on current software products from the US and Europe, including SaaS and internet products. You will be able to reflect and evolve the strategy for your own products.

With lots of interactive exercises, discussions, and based on a comprehensive case study, this training feels like a workshop. With two trainers facilitating the course, you receive an intensive, practical training.