Deutsche Version

Product Management for Software Products

Excellent product management is key to a successful market entry and the basis for sustainable success of products.

This is particularly true for software and internet offerings where product managers enjoy a unique degree of flexibility, e.g.

  • Definition of the product: What is part of it, what not?
  • Evolution of products: Updates also for existing customers
  • The terms of pricing and business models

The International Software Product Management Asso­ciation (ISPMA®) has established an internationally recognized training curriculum and certification. This takes into account the special characteristics of software as well as the typical functions and roles involved in its development and marketing.

ISPMA® Framework

This training provides an overview of current approaches to planning and executing product management activities in traditional, agile, or hybrid environments.

Participants will be prepared for the certification exam “Certified Software Product Manager – The Foundation (ISPMA®)”.

What you will learn

  • You understand how the role of the software product manager is practiced in modern software organizations, especially in organizations that use agile methods such as Scrum or SAFe® (Scaled Agile Framework)
  • You will get ideas on how to improve collaboration between product management and other functions such as development, support, marketing and sales
  • You know the activities and responsibilities of software product managers and can adapt them for the management of software-intensive products.
    For example, for products from the Internet of Things (IoT) or Industry 4.0, as well as for software-intensive services (banking and insurance, industry-related services, …).

Training Characteristics

  • The training is conducted by two experts in software product management: Gerald Heller and Barbara Hoisl
  • Current case studies and exercises with product examples from leading software companies
  • Intensive exchange in small classes with a maximum of 12 participants per course


The content is based on the latest ISPMA® Syllabus “Software Product Management – The Foundation” that can be downloaded free of charge from the ISPMA®Body of Knowledge page.

Introduction and Foundation
Software product managed as business, ISPMA® framework for software product management

Product Strategy
Product definition, positioning, delivery model, price structure, financial management, ecosystem management, protection of IP rights

Product Planning
Customer insight, 3 approaches to product planning, product life cycle, requirements engineering for products, release planning, roadmapping

Strategic Management
Product planning embedded in company strategy and portfolio management, compliance management, market and product analysis

Collaboration with other Functions
Roles and responsibilities, collaboration with development, with marketing & sales, and with operations, service, & support


Taking the exam to become a “Certified Software Product Manager – The Foundation (ISPMA®)“ is optional. The exam is conducted by iSQI, an independent certification organization for IT professionals.

Training language is German. Training material and certification test is in English.

Who benefits from this training?

Beginners receive a comprehensive and systematic introduction to software product management: Which activities belong to the role? What are typical challenges and approaches to solutions?

Experienced software product managers reflect on their activities, deepen their knowledge and receive suggestions on how to improve collaboration in their organization.

Product managers from the industrial or service sector learn which special procedures and models are used in the management of software products

Software organizations receive valuable impulses to further develop processes and roles around software product management

Target audiences

Everyone who significantly influences the design of software products will benefit from this training.

  • Software product manager
  • Product owner
  • IT product manager

This certification training is also valuable for

  • Managers and executives in the field of software products
  • User experience professionals, digital product designer
  • Software architects

Your Trainers

This training will be delivered by Gerald Heller and Barbara Hoisl.

Gerald HellerGerald Heller
works as trainer and consultant for software product management. He draws on 30 years experience in global software development. Gerald focus areas are product planning, understanding & managing stakeholder needs, and efficient use of product management tools.
Gerald is a founding member of the ISPMA® and currently a member of the board.
You can find Gerald on LinkedIn or contact him via E-Mail

Barbara Hoisl

Barbara Hoisl is a consultant and trainer, focused on “Exponential Strategy – Thriving in a world driven by exponential change”. She draws on more than 30 years of experience in the software industry.
Barbara holds a master’s degree in Computer Science and is a fellow of the ISPMA.®.
You can find Barbara on Xing or LinkedIn, or contact her at:

As one of the largest providers of ISPMA® certification trainings has trained more than 500 product professionals in Europe, Asia, and USA.


Regular prices are

  • Classroom: 2.900 €
  • Online: 2.500 €

Add 290 € for the optional certification.

Save 300 € on the regular training price by taking advantage of our early bird offer up until 6 weeks prior to the event.

All prices are net without VAT.

In case several participants from one company attend a single training they are eligible for a discount.

Training Formats

Classroom or Live Online

  • Classroom: 3 day training sessions, 8:30 – 17:30
  • Live online: 5 modules with 4-hour training sessions, 8:30 – 12:30, plus a total of 4 hours individual work
    Used technology: Zoom for communication and Conceptboard for interactions.

English or German: Public classes are typically delivered in German. In-house courses can be held in English or German.

In-house or public class: This training is available as in-house course or public class. For in-house courses get in touch with us using our contact form or e-mail

Dates and Registration

  • September 16-20, 2024 live online (delivered in English)
  • November 5-7, 2024 classroom, Munich

Register via contact form, or e-mail

This training is delivered by Gerald Heller Software.Process.Optimization. Trainers are Gerald Heller and Barbara Hoisl. Terms and conditions.