The Webinar “How To Develop Software Product Strategies Based on Life Cycle Models For Products and Markets?” by Barbara Hoisl is now available on demand.
Barbara Hoisl – fellow of the ISPMA – briefly introduces the life cycle models for products and the category maturity model that’s been published by Geoffrey A. Moore’s in his books “Crossing the Chasm” and “Dealing with Darwin. Barbara highlighting the differences between these two types of life cycle models and the type of guidance they provide for setting software product strategy. Both life cycle models are part of the ISPMA body of knowledge.
Content with timing:
Start – Marcel Schwarzmeier: Introduction to iSQI, the certification provider for ISPMA Certified Software Product Manager
03:25 – Hans-Bernd Kittlaus: ISPMA overview – International Software Product Management Association
08:25 – Barbara Hoisl: Presentation – Software Product Strategies Based on Life Cycle Models
47:00 – Q&A Session
55:20 – End